The Digital Anthropologist’s Edge

My digital anthropology expertise uniquely positions me to solve complex business and product challenges in product and community management. This background provides me with the tools to deeply understand user behaviors and cultural trends, enabling me to craft digital solutions that are not only innovative but also culturally sensitive and user-friendly.

By bridging the gap between technological functionality and human-centric design, I excel in creating products and communities that not only meet business objectives but also resonate profoundly with diverse user bases.

A Community-Centric Process

In my process for building new products with community-centric methods, I integrate Agile methodologies to ensure flexibility and rapid iteration based on community feedback. Leveraging the HEART framework, I focus on user Happiness, Engagement, Adoption, Retention, and Task success to align product features with user needs and expectations.

Additionally, I apply the AARRR (Acquisition, Activation, Retention, Referral, Revenue) metrics to guide product development towards sustainable growth and community engagement, drawing on my experience in managing diverse teams and steering complex projects towards success.

Data-Driven Insights

My belief in the transformative power of data-driven insights is fundamental. I utilize state-of-the-art research methodologies and analytical tools, drawing from my experience at Atmos Labs Inc. where I integrated user feedback into product development, and at Bloq Inc., where I grew a community through data-informed strategies. My approach involves a meticulous gathering, analysis, and interpretation of data, ensuring the delivery of actionable insights that spur business growth.

My expertise in statistical analysis, regression techniques, and data visualization transforms raw data into meaningful insights, aligning perfectly with strategic business goals. Beyond mere numbers and charts, I focus on providing insights that resonate with the unique objectives of each business scenario.

The Rest of the Story

In my professional and personal life, I harness the power of storytelling, blending data, cultural insights, and narrative in a way that mirrors my passion for collaborative storytelling, like in Dungeons & Dragons. My experience in digital anthropology and community management, exemplified by roles at Atmos Labs Inc. and the Chamber of Digital Commerce, has honed my ability to craft stories that intertwine data with cultural nuances. This skill is not only a professional tool but also a personal passion, enabling me to engage stakeholders through narratives that are as compelling and collaborative as a well-crafted DnD campaign. By leveraging this unique blend of analytical skills and creative storytelling, I effectively align stakeholders, fostering a shared understanding and a collaborative approach to decision-making.

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Let’s get after it.

Contact me today to learn how social sciences, community-focused research, and storytelling can help you build your perfect prodct.