Hi, I’m Dariusz R Jakubowski – Storyteller & Digital Anthropologist.

We are our stories.

Stories comprise every moment of our lives, our work, and all that’s in-between. Creating, sharing, and consuming stories make us human.

As a digital anthropologist, I study and transform these stories, both in-person and online, into expanding experiences. The digital age has changed our stories forever, but it has not made them any less important, authentic, or necessary.

All stories are worth telling, it’s just a matter of what, when, how, and why.

Research & Analysis

Rigorous research is key to understanding audiences, online and in-person. See an anthropologist in action.

Communication & Content

All stories, communication, and content need to add value to their audience. Explore how strategic communications makes content that people love to consume.

Community & Social Media

Stories cannot exist in a vacuum – they need a community build and experience them. Learn how anthropology helps understand, build, and manage communities.

Hobbies, Blog, & Thoughts

Seeking and keeping balance is an important part of life – and it makes for great stories. Check out some of the things I do for fun in my free time.